I know I am not alone when I say, “Good riddance 2020!” It’s been one hell of a year. But as we start off this shiny new collection of 365 days, let’s think back and remember one of the good things that came out of 2020….TIME!When the world shut down, most of us were put on pause….given a time to reflect on our lives, our families and what is truly important to us; time to “undo” and “redo” our lives in so many different ways. Whether is was a welcomed pause or one that caused a tremendous amount of stress, it was…still…a pause.
At this time last year, I was busy filling my 2020 work calendar with goals for the upcoming wedding season. Busting out the idea boards with new, unique designs that were fresh and sure to capture every bride to be’s attention. I was about to start the busiest time of my work year; five to six months of never having a chance to slow down. A time when 12-14 hour days became the norm and the only time I spent next to my husband was when we sat down to eat dinner. Typically, the shop would be filled with the noise of machines running and the sweet “cha-chings” of orders coming in. But March of 2020 only brought silence. My entire business was centered around large gatherings of people and celebrations that were no longer happening.
From a personal standpoint, like everyone else, I was terrified and confused at what was happening. But from a business standpoint, I had to do something. The silence I heard was deafening, but it gave me the perfect time to reinvent my business model. Besides toilet paper and hand sanitizer, what did people need? Millions were stuck at home, looking for ways to destress. Why not offer them a way to be creative, have fun and help them reconnect with friends and loved ones with greeting cards they could make themselves and send in the REAL (aka snail) mail. I mean….who doesn’t love getting an actual card delivered to their door. So just like that, greeting card kits became my focus.
Now….with that being said, I want to acknowledge all of those out there who never got a chance to pause. While I did have to make some changes, after a few months of adjusting, I was able to continue doing what I love. But as a former nurse, my heart went out to all of those who were running towards the fire when this pandemic first started and have never stopped. There is no way to ever thank them for all that they have given of themselves and continue give. I think the most important thing we can do for them is listen to what they are asking of us….so please, for their sake…wear your masks, continue to social distance and if you want to send them a special note, I am going to include a “Thank You” card kit with every January order, that you can put together as a small gesture to let one of those special people who haven’t had time to pause, know you appreciate them.